SWOT ANALYSIS

A SWOT analysis is commonly used in marketing and business in general as a method of identifying opposition for a new strategy. this analysis allows the company to identify all off the positive and negative elements that influencing factors inside and outside of a company. the key role of SWOT is to help develop a full awareness of all factors that may affect strategic planning and decision making, a goal that can be applied to most any aspect of industry.

SWOT ANALYSIS

Strengths: characteristics of the business or project that give it an advantage over others

Weaknesses: are characteristics that place the team at a disadvantage relative to others

Opportunities: elements that the project could exploit to its advantage

Threats: elements in the environment that could cause trouble for the business or project

EVALUATING A COMPANY'S EXTERNAL ENVIRONMENT

hii u guys,

did u know, what are the strategically relevant factors in the macro-environment?

macro-environment comprises of six components; political factor, economic conditions, sociocultural forces, technological factors, environmental factors, and legal or regulatory conditions. all of this principal are known as PESTEL analysis. 

Six principal component of strategic management significance it the macro environment.

P	Political factor	This can include – government policy, political stability or instability in overseas markets, foreign trade policy, tax policy, labour law, environmental law, trade restrictions and so on.
E	Economic conditions	Factors include – economic growth, interest rates, exchange rates, inflation, disposable income of consumers and businesses and so on.
S	Sociocultural forces	These factors include – population growth, age distribution, health consciousness, career attitudes and so on.
T	Technological factors	Affect marketing and the management thereof in three distinct ways: ·         New ways of producing goods and services ·         New ways of distributing goods and services ·         New ways of communicating with target markets
E	Environmental factors	They have become important due to the increasing scarcity of raw materials, polution targets, doing business as an ethical and sustainable company, carbon footprint targets set by governments (this is a good example were one factor could be classes as political and environmental at the same time).
L	Legal or regulatory condition	Legal factors include - health and safety, equal opportunities, advertising standards, consumer rights and laws, product labelling and product safety.

THE THIEF

Have all of you heard about the story of ROBIN HOOD??

         Based on my understanding on this story, Robin Hood's story begins as a personal struggle, erupted of the conflict between the Sheriff and Robin and the administration. He stole the rich and give to the poor.Charged of tax rate that too high is one of his revolt factor. Persecution by the authorities oppress the poor.

         As for the poor robin is a hero, while at the same time for the rich robin are criminals. Robin's action to help the poor is justified.  However, do with stealing the others is absolutely wrong.

         Everyone has their own opinion about the character of Robin.  For me, he is a hero!!

LET'S THINKING!

What is the point here??

         In Strategic Management concept, we can see it on how a leader make a decision. from the beginning, he executed the mission and vision, set the objectives to stand for justice. Then, he plan a strategy, on what to do next. He ask the other people that feel and think the same thing like him to be allied together with him. The problem starts when the number of members increased day by day. Till one day, Robin as a leader, need to plan a new strategic plan on how to resolve this problem.

MISSION & VISION

The strategy-making, strategy-executing process,.

1. Developing a strategic vision, mission and core value
2. Setting objectives
3. Crafting a strategy 
4. Executing the strategy
5. Monitoring development, evaluating performance and initiating corrective adjustments

TASK 1

Developing a strategic vision, mission and core value

So, what is mission? and what is vision?

MISSION

describes its purpose and its present business.

"what we do?," "why we are here?", and "who are we?".

While,

VISION

long term planning for future

Value?

Belief, traits, and behavioral norms that company personnel are expected to display in conducting the company's business and pursuing its strategic vision and mission.

TASK2

Setting objectives

A target, a goals to achieve by an organization.

TASK3

Crafting a strategy to achieve the objective and company vision.

Refer on "how?".

A STRATEGIC VISION + OBJECTIVES + STRATEGY
= A STRATEGIC PLAN

A strategic plan must have a commitment to allocate resources to the plan and specific a time period for achieving goals.

Lays out its future direction and business purpose, performance targets and strategy.

Corporate strategy (multi business level)- on how to improve company performance or gain competitive advantages by managing  a set of business simultaneously.

Business strategy (single business level)- on how to improve company performance or gain competitive advantages in particular line of business.

TASK4

Executing the strategy.

TASK5

Monitoring development, evaluating performance and initiating corrective adjustments.

A company's vision and mission, as well as its objective, strategy, and approach to strategy execution are never final, managing strategy is an ongoing process.