GENERIC STRATEGIES

Place each firm you know in one of the four categories of generic business strategies

1) broad cost-leadership

2) focused cost-leadership

3) broad differentiation

4) focused differentiation

explain your choices.

what are some common features for firms you have placed within each category?

Answer:

The Five Generic Strategies

The Five Generic Strategies

A low cost provider strategy

provided lower cost than the others competitors

other rival hard to get the same raw materials used

competitive advantages

A broad differentiation strategy

there is a unit factor that differentiate their product with the rivals

A focused low-cost strategy

provided lower cost than the others competitors but narrow

A focused differentiation strategy

narrow, focused differentiation

A best-cost provider strategy

the combination between all of four above.