SWOT ANALYSIS

A SWOT analysis is commonly used in marketing and business in general as a method of identifying opposition for a new strategy. this analysis allows the company to identify all off the positive and negative elements that influencing factors inside and outside of a company. the key role of SWOT is to help develop a full awareness of all factors that may affect strategic planning and decision making, a goal that can be applied to most any aspect of industry.

SWOT ANALYSIS

Strengths: characteristics of the business or project that give it an advantage over others

Weaknesses: are characteristics that place the team at a disadvantage relative to others

Opportunities: elements that the project could exploit to its advantage

Threats: elements in the environment that could cause trouble for the business or project